Thursday 23 June 2011

Representation Media Theories

Laura Mulvey: 'The Male Gaze'

Laura Mulvey was a feminist theorist, and her theory focuses on the objectification of women. She believes that in the film industry, the camera acts as a man's eye, meaning that the men have the power to choose what women should look like. Men are in control of the media in general, dominating women's appearances in order to increase satisfaction for their audiences. In other words, women are portrayed as sexual objects to increase the amount of viewers who are watching the films. For example, in James Bond there are several long, close up shots of women wearing bikinis, with the camera zooming in on their cleavage and curves. In terms of horror, the phrase 'torture porn' is often used, which means that when women are being victimised, they will be wearing revealing clothing in order to increase their sexual factor, portraying them as helpless, sexual objects.

http://en.wikipedia.org/wiki/Gaze
http://www.aber.ac.uk/media/Documents/gaze/gaze09.html

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